General Public
Field Notes in Research & Education 2025
The Dean of the Icahn School of Medicine at Mount Sinai (ISMMS), in his first year with this title, approached my manager and I for writing help with this special project: a rebrand of the annual Dean's report. (We had drafted a strategic plan for the Mount Sinai Health System with him the year prior.) I took this project on solo.
"While researchers increasingly understand the body as a single irreducible system, Mount Sinai continues to serve a patient population representing the world, that larger system of which we are all a part. Side by side, our scientists and clinicians work to illuminate the relationship of the two and to advance new knowledge and therapeutics for the benefit of humanity."
The Opportunity
This project represented an opportunity to reach new external audiences, beyond ISMMS faculty and students. The Dean asked for a catchy title and revision of draft content he provided.
The Process
I delivered the title—which stuck through a lengthy review process—and brought cohesion to the piece by drafting the Message from the Dean and narrative elements throughout all sections.
